ARNOLD PALMER is regarded as one of the greatest players in professional golf history. He won seven major championships: The Masters four times, the U.S. Open once, and the Open Championship twice. "The King" was the first superstar of the sport's television age and is one of the athletes credited with popularizing and commercializing the sport. Palmer won the PGA Tour Lifetime Achievement Award in 1998 and, in 1974, was one of the original inductees into the World Golf Hall of Fame. He passed away in 2016 after completing his book, A Life Well Played.